Managing Technological Innovation
Code: CEM 168
Credits: 05
Elective Subject
Contents:
- Managing technological innovation;
- Principles of Technological Innovation: Strategy / Simplicity / Types of innovation / Collaborative Teams / Interdisciplinary knowledge / Methodology / Metrics / Ideation / Targeting / Prototype / Learning / Market / Holistic vision / Leadership / Infrastructure / Culture.
- Case Studies;
- Exercises;
- Seminars.
References:
- CHRISTENSEN, C. – The Innovator´s Dilemma. Collins Business Essentials, 2004. 286p.
- CHESBROUGH, H. – Open Innovation: the New Imperative for Creating and Profiting from Technology. Harvard Business School, 2004.
- MORRIS, L. – Permanent Innovation, Innovation Academy, 2011. www.permanentinnovation.com
- JOHNSON, S. – De Onde Vêm as Boas Ideias. Editora Zahar, 2011.
- BROWN, T. – Design Thinking. Elsevier, 2010.
- Osterwalder, A. & Pigneur, Y. – Business Model Generation. Wiley, 2010.